All posts by INDUSTRY STANDARD by Marsha Lynch

Industry Standard: The Invisible Menu Page

A friend of mine recently told me she had to cut short a restaurant visit because her godson couldn’t find anything on the menu that he wanted to order. “Why didn’t you just get him a grilled cheese, or a kid’s pizza or something?” I asked. Her answer? “Those weren’t on the menu.”

All of a sudden, I realized she didn’t know about The Invisible Menu Page. I found myself wondering how many other people are unaware of this glorious restaurant phenomenon.
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Industry Standard: It’s called “the special” for a reason!

“Hi, I’ll be your server tonight. Would you like to hear about the specials?”

Thousands of diners across Louisville hear this invitation every time they dine out. Most of them will smile, nod, and then order from the menu, not realizing what they could be missing.
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Industry Standard: Always make a reservation

This week it’s my pleasure to introduce an old friend from LouisvilleHotBytes.com and the local restaurant community. Marsha Lynch, the pastry chef at Café Lou Lou, is a culinary graduate of Sullivan University and has worked at Louisville independent restaurants, including Limestone, Jack Fry’s, Jarfi’s and L&N Wine Bar and Bistro.

From time to time, Marsha will step up to join me on this pulpit with a new column, “Industry Standard,” subtitled “Insider info for those who dine out,” a hearty menu of tips and tidbits aimed at offering the dining public a fresh view of the restaurant business from an insider’s perspective.

–RG

Always make a reservation

“What’s on the book?”
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