Tag Archives: BurgerIM

BurgerIM fights off challenges to bring the burgers

If you’ve been wondering about the odd name of that new gourmet-style hamburger joint in the Vogue Center, wonder no longer: The Hebrew plural ending “-im” on the English word “Burger,” yields “BurgerIM,” a crafty way to make a common word a trademark.

We brought home a bunch of burgerim, er, burgers, the other day and found them estimable, particularly considering the double whammy that the franchise owners have had to face during their first months in business. Continue reading BurgerIM fights off challenges to bring the burgers