By Robin Garr
I’ve often joked that Louisville’s effort to build bourbon tourism as a gigantic revenue source looks like a plan to turn Louisville into an urban version of the Napa Valley.
Since the late 1800s, Napa has lured tourists to come visit wineries, learn about wine, taste the stuff, and not incidentally, spend time and money at local eateries, taverns, and hotels. Who could blame our city government and business leaders for wanting to do something like that too, only with bourbon?
Great concept. But is it working? I wasn’t sure until I met Mark Joseph Carter, owner of California’s Carter Cellars at Envy Winery. Carter is a Napa wine maker who came to Kentucky to make bourbon. Continue reading Napa wine maker comes to town to make bourbon