Tag Archives: Influencers

What’s an influencer? Is there money in it?

By Robin Garr
LouisvilleHotBytes.com

I was putting on my disguise and puffing up my wig, getting ready to go review a restaurant, when a New York Times headline caught my eye: “The 21st-Century Shakedown of Restaurants.” (The Times’ headline is pictured above.)

“This isn’t a joke,” opinion essayist Karen Stabiner wrote. “This is a 21st-century shakedown. Here is how it works: An influencer walks into a restaurant to collect an evening’s worth of free food and drink, having promised to create social media content extolling the restaurant’s virtues.” Continue reading What’s an influencer? Is there money in it?