Tag Archives: Menu improvement

Let’s improve the restaurant menu!

By Robin Garr

Menus: Can’t live with ‘em. Can’t live without ‘em! You step into a restaurant, take your seat, and pick up the menu. How does this make you feel? Joy at anticipating a tasty meal, or fear that something is about to make you crabby?

Why must menus disappoint us in so many ways, from look and feel to organization and design to the way they communicate? The menu has just one job, and sadly, it doesn’t always get that job done.

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